For Artists Ready To Take Their Music a Little More Seriously.
The music industry is crowded. Standing out takes more than just talent.
J.A.D.E.N. gives you the tools, knowledge, and strategy to navigate the industry with clarity and confidence, setting you up for long-term growth and success.
At a Glance
Kick things off with intention. Get clear on your "why," hear early feedback, and set personalized goals to anchor your growth.
Define what sets you apart. Build a brand rooted in authenticity, and learn how to communicate it clearly.
Understand how money flows in music — and how to protect your rights, collect what you're owed, and know exactly what you're signing.
Cultivate an audience that actually cares. Create content with purpose, connect directly with fans — and learn how to do it without burning out.
Own the stage. Learn how to keep eyes on you, work the crowd, and leave a lasting impression.
Pull everything together into an actionable plan. Learn how to roll out your next release — and map out the next six months of your artist journey.
Get your assets and pitch materials ready. Learn how and when to approach industry players — and what makes them say yes.
End strong with a live showcase in front of A&Rs, media, promoters, and fellow artists. Reflect, get final feedback, and celebrate your progress.
After the core program, stay connected and keep the momentum going — with peer support, light coaching, and a complimentary PR campaign.
Choose the payment plan that works best for you.
RM4,000
Save RM500RM4,500
RM1,500/month for three monthsI started Raising The Bar (RTB) back in 2010 to give Malaysian hip hop a proper home. It's now the country's longest-running hip hop platform — and a launchpad for some of the biggest names in the scene.
These days, I run TONGTONG Asia — a boutique music agency focused on management, music marketing, and live experiences across Southeast Asia. I've worn a few caps over the years: Senior A&R at Def Jam Malaysia (worked closely on rollouts for Joe Flizzow, SonaOne), and now part of the APAC business development team for global distribution company ONErpm.
Along the way, I've helped artists like Lunadira, Airliftz, and CLAUDIA reach key career milestones, curated music festivals, and consulted brands on how to engage with music and youth culture in a way that feels authentic.
Across everything I've done, nothing is more rewarding than seeing artists come into their own. There's no magic formula to making it, though — every artist's path is different. That's why having a game plan tailored to you matters. You've got the vision; I'm here to get you there faster. Whether you're just starting out or feeling stuck halfway, I got you.
Almost there — if you're still game to level up, hit Apply Now!
Apply Now